NYSE: PRSU
Pursuit Attractions & Hospitality Inc Stock

$29.01-1.37 (-4.51%)
Updated Apr 21, 2025
PRSU Price
$29.01
Fair Value Price
N/A
Market Cap
$816.62M
52 Week Low
$28.81
52 Week High
$47.49
P/E
2.26x
P/B
1.55x
P/S
2.48x
PEG
N/A
Dividend Yield
N/A
Revenue
$366.49M
Earnings
$368.54M
Gross Margin
11.1%
Operating Margin
106.16%
Profit Margin
100.6%
Debt to Equity
0.43
Operating Cash Flow
$50M
Beta
1.45
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A

PRSU Overview

Viad Corporation is an experiential leisure travel and live events marketing services company operating in the U.S. and internationally. It Pursuit segment offers integrated destinations with a collection of attractions, lodges, and sightseeing tours. The GES segment offers a range of services for exhibitions, conferences, brand experiences, and venues. Viad also offers food and beverage, retail, and ground transportation services. Viad was founded in 1926 and is headquartered in Scottsdale, AZ.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine PRSU's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Specialty Business Service

Industry Rating
B
PRSU
Ranked
#25 of 33

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$6.61A
$5.05B
$70.67B
View Top Specialty Business Service Stocks

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PRSU News

Overview

Due Diligence Score

Industry Average (32)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how PRSU scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

PRSU is forecast by analysts to be unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
PRSU is good value based on its earnings relative to its share price (2.26x), compared to the US market average (27.14x)
P/E vs Market Valuation
PRSU is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 35 more PRSU due diligence checks available for Premium users.

Valuation

PRSU price to earnings (PE)

For valuing profitable companies with steady earnings

Company
2.26x
Industry
37.08x
Market
27.14x
PRSU is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
PRSU is good value based... subscribe to Premium to read more.
P/E vs Market Valuation

PRSU price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.55x
Industry
5x
PRSU is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

PRSU's financial health

Profit margin

Revenue
-$741.3M
Net Income
$315.7M
Profit Margin
-42.6%
PRSU's cash burn is expected... subscribe to Premium to read more.
Interest Coverage Financials
PRSU's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$845.0M
Liabilities
$228.3M
Debt to equity
0.43
PRSU's short-term assets ($117.38M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRSU's long-term liabilities ($151.93M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRSU's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
PRSU's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
-$83.4M
Investing
$399.6M
Financing
-$325.1M
PRSU's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

PRSU vs Specialty Business Service Stocks

TickerZen RatingMarket Cap1d %P/EP/B
PRSUC$816.62M-4.51%2.26x1.55x
THC$630.96M-4.44%8.94x1.50x
CASSC$532.57M-0.10%27.77x2.33x
KODKC$478.40M-1.97%6.16x0.75x
LZA$1.16B-4.76%0.00x12.48x

Pursuit Attractions & Hospitality Stock FAQ

What is Pursuit Attractions & Hospitality's quote symbol?

(NYSE: PRSU) Pursuit Attractions & Hospitality trades on the NYSE under the ticker symbol PRSU. Pursuit Attractions & Hospitality stock quotes can also be displayed as NYSE: PRSU.

If you're new to stock investing, here's how to buy Pursuit Attractions & Hospitality stock.

What is the 52 week high and low for Pursuit Attractions & Hospitality (NYSE: PRSU)?

(NYSE: PRSU) Pursuit Attractions & Hospitality's 52-week high was $47.49, and its 52-week low was $28.81. It is currently -38.91% from its 52-week high and 0.69% from its 52-week low.

How much is Pursuit Attractions & Hospitality stock worth today?

(NYSE: PRSU) Pursuit Attractions & Hospitality currently has 28,149,602 outstanding shares. With Pursuit Attractions & Hospitality stock trading at $29.01 per share, the total value of Pursuit Attractions & Hospitality stock (market capitalization) is $816.62M.

Pursuit Attractions & Hospitality stock was originally listed at a price of $19.31 in Dec 31, 1997. If you had invested in Pursuit Attractions & Hospitality stock at $19.31, your return over the last 27 years would have been 50.21%, for an annualized return of 1.52% (not including any dividends or dividend reinvestments).

How much is Pursuit Attractions & Hospitality's stock price per share?

(NYSE: PRSU) Pursuit Attractions & Hospitality stock price per share is $29.01 today (as of Apr 21, 2025).

What is Pursuit Attractions & Hospitality's Market Cap?

(NYSE: PRSU) Pursuit Attractions & Hospitality's market cap is $816.62M, as of Apr 22, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Pursuit Attractions & Hospitality's market cap is calculated by multiplying PRSU's current stock price of $29.01 by PRSU's total outstanding shares of 28,149,602.
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